After 12 months of asking lots of questions to our customers, partners and staff we are making a change.
Working alongside an external agency, we found that having one charity that provided both domestic abuse services and homelessness services was confusing, and people struggled to explain exactly what we did.
So we’ve split the charity into two brands – Glow, for the domestic abuse services, and Concrete, for our homelessness prevention charity.
Glow – we’re the heart of change and on a mission to create a community where no one, no matter their background, identity, or circumstances feels vulnerable within their relationships.
Our promises to customers:
- We’re always by your side
- We’re open to everyone
- We’ll respect your choices
- We’ll value your safety
We also found that our Group model was confusing and that customers, partners and staff struggled to explain what all of our brands collectively did.
Honeycomb Group is our new group brand, which, as well as Glow, includes affordable housing provider, Staffs Housing, home improvement agency, Revival and homelessness charity, Concrete.
The changes we have made means we are clearer about all of the things that we do, what we stand for and the promises we make to our customers.
Diane Lea, Honeycomb Group Chief Executive, said: “We’ve done this for customers, staff and partners. Everyone deserves to know about the work we do and the impact we have.”